How to Create Online Book Tours with Social Media, by Peg Fitzpatrick.

Marketing Advice Roundup – Jane Friedman
Trends and tips for authors.

Social Media: How to Lose Fans and Alienate Followers
Are you engaging and entertaining your audience or trying to “sell” them?

One Approach to Creating a Facebook Author Page
Many point out the restrictions FB has recently imposed by limiting the visibility of page posts — FB wants you to buy ads — but I like author Caroline Kaiser’s tips for staying engaged with your readers and keeping your name front and centre.